What are the benefits?
The key thing is management. A good manager will make an average idea fly. Not bureaucrats but people who can see how something can get from one place to another and manage it into that new position. Professional Engineering, 22 February 2006
Specialist designers, even those at the highest level, are not always skilled in managing design or communicating with business. Business people can often define their goals but not know how to realise them. Customers as individuals can sometimes be forgotten in the business and financial planning process.
Design Management bridges between design and business – acting as a conduit, information supply and specialist resource to both enable and deliver credibility in brand, product and service development and the communications of these to market. It provides a totally customer centric approach whilst facilitating and managing projects from idea to profit generation.