What is Design Management?

Creativity needs to be skillfully managed, not simply embraced. Sir George Cox, Cox review of creativity in business. Nov 2005

Design management is the strategic utilisation and management of design thinking, experience and specialist practice to deliver defined business benefits to client businesses. Design connects a business to its customers – working from its brand, connecting through its products and service though to general and direct communication with customers.

Warning!! Having good ideas is not enough. Managing them into great products and services is key.